5 unusual reasons you may be getting beaten in rankings by websites that are no better than yours.

Just a quick blog post mentioning some of the unusual things I’ve seen lately while working on a couple of client’s web sites. I generally get a lot of phone calls from people that complain that other, less informative and authentic web sites rank better than them. Particularly web sites using ‘black hat’ SEO practices, such as no link building, low domain authority, one page of content with keyword stuffing.

I decided to make a quick post and try to explain ...

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How to 301 redirect non-www and index.php web site versions to www ones

I normally aim to write one to two blogs per week but the reason I was kinda away this week (apart from the nasty flu I’ve suffered from since Friday night) is due to some development issues with a client’s web site. You see, I consider myself a very good SEO consultant but when it comes to development I know what must be done but not necessarily how to do it, as I have web site developers to do that ...

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A quick overview of Google’s quality rating paper

There was an 125 page document leaked last week on various blogs and newspapers online claiming to be Google’s new quality guidelines. Whether leaked by accident or not, it is a very interesting read for anyone who wants to improve their site rankings, as it clearly states what people should do in order to secure their web sites from being spam or regarded as low quality. I read the whole document with great interest and decided to make a simple ...

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Before you spend money on Google Ads do a bit of keyword research!

Let me start this blog by emphasising that a successful Internet marketing campaign is so much more than keywords, PCP campaigns or SEO optimisation. When people come to me with a SEO consultancy request, I make it clear that keywords are indeed important, but it is crucial that they are part of a proper Internet marketing strategy plan. Quality, carefully designed content which includes trends and demographics, a powerful social media presence and ...

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