A major PPC advertising mistake you need to avoid at all costs!

Just a quick one about a few things I’ve noticed whilst conducting a campaign for a client. Google Adwords has the reputation as the fastest way to drive qualified prospects to your web site. While Search Engine Optimisation is a long term process where through valuable content, keyword research, on-page optimisation, link building and social media engagement to build the web site’s authority and consequently achieve high rankings, with PPC advertising you can start ...

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