Email marketing design tips for small businesses – Do’s & Dont’s

In today’s blog I am going to share with you a couple of email marketing design tips that will help you create more effective email marketing campaigns. Before starting my analysis, I would like to highlight two things.

First of all,  there is no such thing as one-rule-fits-all marketing activity. What works for one sector might not work for another. I have done email marketing for many years for various sectors, such as the education; automotive; legal and digital sectors, ...

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Why Google LOVES Responsive Design (and why you can’t afford to miss out)

As Google announces that it values web sites that can work across a range of devices – from smartphones to tablets to desktops – the search engine’s clearly sending out a strong message: no one who’s serious about their business can afford to ignore Reponsive Design anymore.

Although Responsive’s been around for a number of years and is highly convenient for consumers, as the sites respond to whatever device happens to be browsing it due to specific coding, it’s not yet ...

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Email marketing for law firms – Best Practice Guide

Email marketing for law firms – Small E-Book

Back in the dark ages when web marketing was in its infancy, business owners used to call me incredulously asking:

“Do I REALLY need a website?” Hard to believe, huh?

Ultimately in those days all you needed was a top-notch marketing manager and a loyal telemarketing team to make things happen. It was always best to focus on local business too – after all, 1000 miles away no one would have ...

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12 email marketing tips for dummies!

Despite how fast social media and the use of mobile phones has evolved during the last few years, it seems that one of the oldest digital tools – email marketing– is on the rise again, with most digital marketers using it as a primary tool to distribute newsletters, offers, information, white paper reports, blog posts or any other form of content marketing. Email marketing remains one of the primary forms of communication between businesses and consumers and business to business. ...

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How to distinguish a great presentation from an average one.

Have you ever been to a presentation and tried to stop yourself falling asleep? Have you counted down the minutes until lunchtime/bathroom breaks/going home? I’m sure I’m not alone in saying that I certainly have! Training often conjures up images of dull meeting rooms with boring Powerpoints and unenthusiastic presenters, who speak at you rather than interacting with their audience with energy and vitality.
And more than often this is the case. It certainly takes an extraordinary individual to have you walking away ...

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