Do you use Facebook Ads? If you do, think outside the box!

On a recent social media training course I was running I met a digital photographer who was interested in using Facebook to generate leads and eventually potential customers. Her being a rookie to the social media world, she wasn’t aware of the differences between Facebook and Google ads so the practices she followed did not return anything on her investment, as she mainly behaved as if Facebook was a typical SEO keyword advertisement platform!

In my last blog How ...

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How to get your Facebook page the thumbs up!

Recently I had a discussion with a company regarding their Facebook page and thought to share my point of view with you all to demonstrate how you should choose your Facebook title and welcome page in order to generate more “Likes” on faceboook (although just for the record: I do not necessarily advocate this as the best way to convert leads – it is just a method for measuring ROl).

Your Facebook marketing title
Let us assume that you have a ...

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