Smart Goals – Why you shouldn’t import them in AdWords

Earlier this month, Google announced via their AdWords blog a new feature called, Smart Goals. In theory google checks your traffic along with some “key metrics” and create an audinece group which in theory ‘enagages” more with your content/business, thus it achieves a Goal.

Let me tell you straight off the bat that while it might sound interesting , it is clearly not aimed at companies with PPC managers, agencies managing large budgets or anything that is even slightlyfocused on conversion ...

Continue Reading →