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Email marketing design tips for small businesses – Do’s & Dont’s

Email marketing design tips for small businesses – Do’s & Dont’s

In today’s blog I am going to share with you a couple of email marketing design tips that will help you create more effective email marketing campaigns. Before starting my analysis, I would like to highlight two things.

First of all,  there is no such thing as one-rule-fits-all marketing activity. What works for one sector might not work for another. I have done email marketing for many years for various sectors, such as the education; automotive; legal and digital sectors, ...

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5 unusual reasons you may be getting beaten in rankings by websites that are no better than yours.

5 unusual reasons you may be getting beaten in rankings by websites that are no better than yours.

Just a quick blog post mentioning some of the unusual things I’ve seen lately while working on a couple of client’s web sites. I generally get a lot of phone calls from people that complain that other, less informative and authentic web sites rank better than them. Particularly web sites using ‘black hat’ SEO practices, such as no link building, low domain authority, one page of content with keyword stuffing.

I decided to make a quick post and try to explain ...

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Why Google LOVES Responsive Design (and why you can’t afford to miss out)

Why Google LOVES Responsive Design (and why you can’t afford to miss out)

As Google announces that it values web sites that can work across a range of devices – from smartphones to tablets to desktops – the search engine’s clearly sending out a strong message: no one who’s serious about their business can afford to ignore Reponsive Design anymore.

Although Responsive’s been around for a number of years and is highly convenient for consumers, as the sites respond to whatever device happens to be browsing it due to specific coding, it’s not yet ...

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Email marketing for law firms – Best Practice Guide

Email marketing for law firms – Best Practice Guide

Email marketing for law firms – Small E-Book

Back in the dark ages when web marketing was in its infancy, business owners used to call me incredulously asking:

“Do I REALLY need a website?” Hard to believe, huh?

Ultimately in those days all you needed was a top-notch marketing manager and a loyal telemarketing team to make things happen. It was always best to focus on local business too – after all, 1000 miles away no one would have ...

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A major PPC advertising mistake you need to avoid at all costs!

A major PPC advertising mistake you need to avoid at all costs!

Just a quick one about a few things I’ve noticed whilst conducting a campaign for a client. Google Adwords has the reputation as the fastest way to drive qualified prospects to your web site. While Search Engine Optimisation is a long term process where through valuable content, keyword research, on-page optimisation, link building and social media engagement to build the web site’s authority and consequently achieve high rankings, with PPC advertising you can start ...

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