Smart Goals – Why you shouldn’t import them in AdWords

Earlier this month, Google announced via their AdWords blog a new feature called, Smart Goals. In theory google checks your traffic along with some “key metrics” and create an audinece group which in theory ‘enagages” more with your content/business, thus it achieves a Goal.

Let me tell you straight off the bat that while it might sound interesting , it is clearly not aimed at companies with PPC managers, agencies managing large budgets or anything that is even slightlyfocused on conversion ...

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What did all these black hat penalised links taught me about Google [2013:2014 Case Study]

I want to start this case study with a warning. I am about to bash the “content is king” argument really hard – from an SEO/SERP point of view – so if you are a Moz blog lover or a “content is king” kind of believer (again from a purely SEO perspective) I suggest you close the browser and move on to another web site which replicates Google “best guidelines” videos.

I am not saying focusing on content is a bad ...

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Email marketing design tips for small businesses – Do’s & Dont’s

In today’s blog I am going to share with you a couple of email marketing design tips that will help you create more effective email marketing campaigns. Before starting my analysis, I would like to highlight two things.

First of all,  there is no such thing as one-rule-fits-all marketing activity. What works for one sector might not work for another. I have done email marketing for many years for various sectors, such as the education; automotive; legal and digital sectors, ...

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5 unusual reasons you may be getting beaten in rankings by websites that are no better than yours.

Just a quick blog post mentioning some of the unusual things I’ve seen lately while working on a couple of client’s web sites. I generally get a lot of phone calls from people that complain that other, less informative and authentic web sites rank better than them. Particularly web sites using ‘black hat’ SEO practices, such as no link building, low domain authority, one page of content with keyword stuffing.

I decided to make a quick post and try to explain ...

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Why Google LOVES Responsive Design (and why you can’t afford to miss out)

As Google announces that it values web sites that can work across a range of devices – from smartphones to tablets to desktops – the search engine’s clearly sending out a strong message: no one who’s serious about their business can afford to ignore Reponsive Design anymore.

Although Responsive’s been around for a number of years and is highly convenient for consumers, as the sites respond to whatever device happens to be browsing it due to specific coding, it’s not yet ...

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