It was March 2012 when Google introduced their new Privacy Policy. On the surface it looked simple, a perfectly aligned Google to make the consumer’s experience easy and accessible, right?
Google's new Privacy Policy - The counter attack after Google Plus failed to make an impact
- Category: Blog category
- Written by Super User
How UK telecommunication brands fail when using Twitter as a customer service tool!
- Category: Blog category
- Written by Super User
The problem with big brands is that many times they tend to use the same customer service ‘approach’ across the board - a fatal mistake especially when we are talking about the internet. The rise of social media can prove fatal for companies that will not adapt according to the medium they are using - such as Twitter for example.
Read more: How UK telecommunication brands fail when using Twitter as a customer service tool!
A simple way to generate sales leads on Twitter!
- Category: Blog category
- Written by Super User
I wrote a blog post a couple of weeks ago about how consumers take buying decisions on Twitter and mentioned how I was accidentally involved in an online chat about British telecommunication providers.
Whether BT or O2 follow up with people online who are looking for their products is something I cannot quantify, (but hopefully engagement index will tell us soon enough!) However I decided this week to dig a bit deeper and actually present a very simple way that you social media fans out there can adopt in order to find some potential leads on Twitter by using the “advance search feature” or even the simple search bar.
12 email marketing tips for dummies!
- Category: Blog category
- Written by Super User
Despite how fast social media and the use of mobile phones has evolved during the last few years, it seems that one of the oldest digital tools – email marketing– is on the rise again, with most digital marketers using it as a primary tool to distribute newsletters, offers, information, white paper reports, blog posts or any other form of content marketing. Email marketing remains one of the primary forms of communication between businesses and consumers and business to business. Email marketing may not be used as much as ten years ago, but recent reports have shown that it still remains the first and most frequent thing people check on a daily basis.
Is Google’s SERP to be completely trusted? The importance of your social network vs your SEO efforts!
- Category: Blog category
- Written by Super User
Recently I was asked by my director to buy some fresh databases for a project we wanted to run for one of our training programmes. The target group was small to medium enterprises, SMEs in the United Kingdom. I had been disappointed in the past with a couple of data mining companies I worked with, so I decided to make a fresh start and do it myself.
