What’s all this Social Media Stuff About Anyway?
Perhaps traditional marketing methods are working and you are well established in your field.
But you are concerned that maybe your rivals are ahead of the game with this ‘Social Media’ thing. You are going to get round to it in the end, but there is no rush at the moment, is there?
Well, whether you want to move forward or stay at the same level in your business, social media is here to stay. Methods of communication have shifted significantly, ‘shouting’ at consumers through advertising no longer works. Consumers check out what the online community has to say about you first, then decide whether they are interested in your product or service. Businesses no longer dictate the rules.
Many businesses fear this new shift. They hear words such as ‘engage’ and ‘create value’ bandied around and worry that they can no longer control the image of their product. The problem with resistance is that things reach a tipping point when the old ways no longer work. Norms change, expectations change. Businesses that thrive embrace new values and work them to their advantage.
The good news is that actually a lot more is within your control than it may initially seem. Not only can you cut back on expensive advertising methods, but you can decide how, when and why you interact online. More may be demanded of you in terms of integrity, honesty and customer service, but if you are good at what you do you will reap the rewards and get access to potentially tens even hundreds of thousands of people who will start to believe in your product or service.
Exciting, isn’t it?